1、Collection and use of personal information

When you use ladytonline.com services, we may ask you to provide personal information. ladytonline.com will use this information in accordance with this privacy policy. You do not have to provide the personal information we require, but in many cases, if you choose not to provide it, we will not be able to provide you with our products or services or respond to any problems you encounter.

The following provides some examples of the types of personal information that ladytonline.com may collect and how we use such information:

2、What personal information do we collect

When you create an account, buy products, download software updates and contact us, we may collect various information, including your name, mailing address, telephone number, e-mail address, contact information and preferences.

When you use ladytonline.com to purchase goods or gift cards, ladytonline.com may collect information related to the above persons provided by you, such as name, mailing address, e-mail address and telephone number. ladytonline.com will use this information to meet your requirements, provide relevant products or services, or achieve anti fraud purposes.

In some jurisdictions, for the purpose of complying with the law, we may require users to provide identification issued by the government, but only in a few cases, such as customs declaration.

3、How do we use your personal information

We will inform you of the latest product release, software update and activity forecast in time. If you don't want to be on our mailing list, you can opt out at any time by updating your preferences.

We may use your personal information (such as email address or mobile phone number) to verify and determine the user's identity.

We may use personal information to send important notices, such as order information about purchases. Since this information is very important for your communication with the mall, you cannot refuse to receive such information.

We will also use personal information for internal purposes such as audit, data analysis and research to improve ladytonline.com's products, services and communication with customers.

4、Collection and use of non personal information

We will also collect and use data that cannot be directly linked to any particular individual by itself. We may collect, use, transfer and disclose non personal information for any purpose. Below are some examples of non personal information we may collect and how we use it.

We will collect information such as occupation, language, zip code, area code, unique device identifier, referral URL, location and time zone when users use the product, so that we can better understand customers' behavior and improve our products, services and advertising.

We collect information about our customers' activities on our website. We will summarize such information to help us provide customers with more useful information and understand which parts of our website, products and services customers are most interested in. For the purposes of this privacy policy, aggregated data is considered non personal information.

We may collect and store detailed information about how you use our services, including search queries. Such information may be used to improve the results of our service delivery and make it more relevant. Such information usually does not involve your IP address, except for the following few cases: we need to ensure the quality of services provided through the Internet.

5、Cookies and other technologies

ladytonline.com or email and advertising may use cookies and other technologies, such as pixel tags and website beacons. These technologies help us better understand user behavior, tell us what parts of our website people visit, measure and improve the effectiveness of advertising and web search. We treat information collected through cookies and other technologies as non personal information. However, if local laws treat Internet Protocol (IP) addresses or similar identification marks as personal information, we also treat such identification marks as personal information. Similarly, for the purpose of this privacy policy, in the case of combining non personal information with personal information, we treat the combined information as personal information.

Like most Internet services, we automatically collect certain information and store it in log files. Such information includes IP address, browser type and language, operating system, date \/ time stamp, etc.

We use this information to understand and analyze trends, manage the website, understand user behavior on the website, improve our products and services, and collect information on the overall audience characteristics of the user base. ladytonline.com can use this information for our marketing and advertising services.

Pixel tags allow us to send email in a format that customers can read and tell us whether the email is open. We can use this information to reduce or eliminate email to customers.

6、Other

It may be necessary for ladytonline.com to disclose your personal information according to the laws, legal procedures, litigation and or the requirements of public institutions and government departments at home and abroad. We may also disclose information about you if we determine that disclosure is necessary or appropriate for national security, law enforcement or other matters of public importance.

We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. In addition, in case of reorganization, merger or sale, we can transfer all personal information we collect to relevant third parties.

Protection of personal information ladytonline.com attaches great importance to the security of your personal information. ladytonline.com will use encryption technologies such as transport layer security protocol (TLS) to protect your personal information during transmission. When storing your personal data in ladytonline.com, we will use computer systems with limited access rights, which are deployed in facilities protected by physical security measures. Your account and password are stored in encrypted form, which is also true when we use third-party storage space.

7、Privacy issues

If you have any questions or questions about ladytonline.com's privacy policy or data processing, or want to complain about possible violations of local privacy laws, please contact us. You can call the support number of ladytonline.com to contact us at any time.

When receiving privacy issues or access \/ download requests, we will screen and classify the contacts and try to solve the specific problems or questions you raise. If your question itself involves more important matters, we may ask you for more information. These contacts who ask more important questions will receive replies. If you are not satisfied with the response received, you can refer the complaint to the relevant regulatory authority in your jurisdiction. If you consult us, we will provide information on possible applicable complaint channels according to your actual situation. ladytonline.com can update its privacy policy at any time. If we make significant changes to our privacy policy, we will publish announcements and updated privacy policies on the company's website.

8、Applicable Law

We are committed to protecting your personal information and the rights set out in this Policy reflect your rights under applicable laws.

Applicable laws for the purpose of this Policy means: (a) the Data Protection Act 2018 and the Privacy and Electronic Communications (EC Directive) Regulations 2013; (b) General Data Protection

Regulation (Regulation (EU) 2016/679) (“GDPR”) until such time as it might cease to apply in the UK; and (c) to the extent applicable, any legislation ratifying or otherwise adopting the GDPR in the UK, and any applicable associated or supplementary data protection laws or regulations.

We recognize that as an international business, some of our customers are resident in jurisdictions other than England and Wales. In certain circumstances, local laws of these jurisdictions, may by way of their application, afford rights to a customer in respect of the personal data that they provide to us. We anticipate that the rights set out in this Policy also provide you with such protection in relation to your personal information. Please do e-mail our Data Protection Officer at cs@ladytonline.com to discuss any additional questions you may have.